The advantages are simple. Profit. A journalist usually isn't in the business to make lots of money, but they do need to make some sort of income in order to be able to continue working in that profession. If they market their content, they are doing exactly what anyone else does when they have a business.
On the other hand, the risks of "marketing" their content to audiences will cause the audience to go somewhere else where it is free. We live in a digital age, and almost anything you want is free. It may be illegal, but you can get it for free. With social media, especially twitter, it is so easy to find news. One person will break a story, then within seconds, the entirety of the world will know what a journalist may be trying to keep quiet until they get paid.
It must be tough to be in either position, but both sides of the coin have a good point. Journalists require a salary, but consumers demand free media coverage. Back in the day, the newspaper was a quarter, but now i get all the news I want straight from my smartphone. Maybe journalists need to start hunting down mobile phone companies and charge them for destroying their product!
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