Truth: I think most important is the ethic of truth. If one is reporting things that aren't true, they are leading away many people from their basic right to truth. In fact, that is one of the main reasons for journalism in our country. It is to spread truth and to bring everyone a message so that they can act in which ever way they seem fit to do so.
The text talks about the journalism of verification. This is my next ethic. I feel like journalism needs to go away more from this as a whole. People break a story, and the rest of the news world just adds their own interpretation. We need to be original. This may be harder than it seems and I guess the world of journalism may never go this direction due to the constant 24 hour cycle of news available. I guess the best way to label this is to rely on your own original reporting.
Objectivity: This ethic is so hard in today's journalism. People try to write stories that they know will be published by their editor, and that may not be what they feel is completely objective, but may ahave a little twist to appeal to your editor. Maybe a journalist writes for a paper that is completely liberal, and they do not quite see every issue through the eyes of their employer, but they are afraid of writing something that opposes them so they do not lose their job.
Humility: Being a journalist isn't about bringing and fame and glory to you, it is about giving people the truth. The minute you become larger than the story, that is the minute you are doing it wrong. The way to prevent this is to stay humble in all that you do with your journalism career.
Minimize harm: this could also be known as being human. In journalism, sometimes you have to interview people to get information and facts. Be kind to these people and treat them as you would want to be treated. Be clear in your motives with people so that they know why you are trying to interview them. This way if they do not agree with your beliefs or your angle to the story, they don't have to give their own opinion.